22/06/2007

iPhone Users Gain Access to YouTube


CUPERTINO, June 21: Users of Apple’s soon-to-be-launched iPhone will be able to access YouTube content directly on their handsets.

Set to be released June 29, the iPhone will feature YouTube content wirelessly streamed to the device, which features a 3.5-inch display. Over 10,000 videos will be available on June 29, and YouTube will be adding more each week until its full catalog of videos is available this fall.

In addition, Apple announced that YouTube is now live on Apple TV, which streams content directly from a computer’s iTunes library to a widescreen TV.

“iPhone delivers the best YouTube mobile experience by far,” said Steve Jobs, Apple’s CEO. “Now users can enjoy YouTube wherever they are—on their iPhone, on their Mac or on a widescreen TV in their living room with Apple TV.”

13/06/2007

Europe Online Ad Spend Nearly $11B in 2006


Online advertising spending in Europe reached 8 billion euros ($10.8 billion) in 2006, up from 4.6 billion euros in 2005, according to figures released Monday by the Interactive Advertising Bureau (Europe), writes MarketingCharts.

The UK led the 13 countries covered by the IAB's report, accounting for 39 percent of total online ad spend with 3.1 billion euros. Germany (1.7 billion euros) is second with 22 percent; France (1.1 billion euros) is third with 15 percent; followed by the Netherlands with 7 percent.

Search accounted for 45 percent of all online ad spending in Europe, followed by display ads at 31 percent; classifieds, 22 percent; and email, 1.6 percent.

Online's share of total ad expenditures exceeded 10 percent in three European countries: the UK, the Netherlands and Denmark.

Advertisers spent an average of 82.46 euros for each U.K. web user in 2006, compared with roughly 60 euros for U.S. web users - and more than double the 39 euro average for all 13 EU countries measured by the study.

08/06/2007

Who's Watching Mobile Video? Comfy Middle-Aged Men


Nielsen has compiled data on who in the US is watching video on their cellphones, according to NewTeeVee. The study unearthed a wealth of middle-aged men with high incomes.

Forty-six percent of the mobile video audience is 35 years old or older, and 54 percent of that population is male. More than 55 percent of users came from households making $75,000 or more.

8 million users aged 12 and older consumed video on mobile phones.

05/06/2007

Mobile TV: 155.6 Million Subscribers by 2012

The number of mobile TV subscribers is expected to hit 155.6 million by the end of 2012, reports Business Week.

The prediction comes from analysis firm Datamonitor. It suggests a significant jump over the current level of 4.4 million, growth of 66.2 percent year over year. The Asian Pacific region is expected to account for as much as 76. 3 million of those future users, with Europe a distant second at 42.7 million. North America is predicted to have just 35.6 million mobile TV users at the end of 2012.

The key to adoption is thought to be consumer education. That means changing the way people currently feel about consuming TV content on tiny screens, along with other hang-ups users might have. One analyst recommends increasing experiential marketing, where people can actually try something new and interesting, to increase usage numbers.

Monthly subscription models are expected to dominate Europe and North America.