For the first time, Google’s Android tied with Apple’s iOS as the largest smartphone OS on Millennial Media’s mobile ad network, with an 8 percent increase month-over-month and 37 percent impression share overall.
According to Millennial’s October 2010 Mobile Mix report, Apple, the leading device manufacturer on its network for the last 13 months, also accounted for a 37 percent share of impressions. Those numbers are another indication of how quickly Android’s market share is growing.
“Month to month, we have continued to see the rapid growth of the Android platform,” said Mack McKelvey, senior vice president of marketing at Millennial Media, Baltimore. “For the first time in October, we actually saw Android smartphone impressions on our network tie iOS smartphone impressions at number one, each capturing 37 percent share.
“Our clients’ savvy cross-platform buys have enabled them to reach their target audiences at scale, regardless of device or OS type,” she said.
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