The number of mobile TV subscribers is expected to hit 155.6 million by the end of 2012, reports Business Week.
The prediction comes from analysis firm Datamonitor. It suggests a significant jump over the current level of 4.4 million, growth of 66.2 percent year over year. The Asian Pacific region is expected to account for as much as 76. 3 million of those future users, with Europe a distant second at 42.7 million. North America is predicted to have just 35.6 million mobile TV users at the end of 2012.
The key to adoption is thought to be consumer education. That means changing the way people currently feel about consuming TV content on tiny screens, along with other hang-ups users might have. One analyst recommends increasing experiential marketing, where people can actually try something new and interesting, to increase usage numbers.
Monthly subscription models are expected to dominate Europe and North America.
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