NEW YORK, July 23: A&E Television Networks (AETN) has reached a deal to launch two made-for-mobile channels, A&E Mobile and The History Channel Mobile, in the U.S. on mobile content provider MobiTV.
Available on the mobile channels will be acclaimed series such as Dogfights and Modern Marvels from The History Channel, and Dog the Bounty Hunter and Criss Angel Mindfreak from A&E Network.
The creation and distribution of A&E Mobile and The History Channel Mobile to wireless video subscribers in the U.S. is part of AETN's overall digital strategy to deliver its programs and services to viewers on multiple platforms. This announcement marks the second agreement between AETN and MobiTV for wireless distribution. In April 2006, the two companies partnered to deliver The History Channel en espanol as part of the line-up on MobiTV en Espanol, the first live Spanish-language mobile television service offered in the U.S. In addition, AETN is offering broadband channels via MobiTV Broadband Television for A&E, The History Channel, The Biography Channel, Crime & Investigation Network, Military History Channel and History International. Internationally, A&E and The History Channel Latin America offer mobile services with MobiTV throughout the Latin American region.
"The mobile platform is an increasingly important interactive screen that provides our consumers with access to our branded programming wherever and whenever they want it, and we are pleased to partner with MobiTV to offer A&E Mobile and The History Channel Mobile to viewers," said Paul Jelinek, the senior VP of digital media at AETN. "These mobile channels enable us to offer a new service to our existing audience, and through cross promotion, to bring new viewers back to our linear channels."
No comments:
Post a Comment