TeliaSonera is to launch SurfOpen, an internet tool that simplifies mobile surfing and will act as a new advertising channel.SurfOpen, expected to launch in the first quarter of 2008, is a window that stays in sight at the top of the mobile display in a similar way as web browsers' icons. It will enable mobile phone users to navigate the internet as they do on a PC. SurfOpen comprises tabs for favourites, search engine and ads.
As part of the initiative, a new interactive advertisement space has been created called value window. The window will appear when the phone is idle and not when the user needs the display to surf the internet or use any of the phone's other tools. The window will have space for display advertising and users can also collect their own favourite services on the phone's background to transfer to them in one click.
Kenneth Karlberg, President of TeliaSonera Mobility Services, said: “SurfOpen simplifies things for all our customers who surf on the Internet with their mobile phones. Current and new customers familiar with the Internet on the PC will find their way in the service, and they do not even have to learn things again when they change their phones."
No comments:
Post a Comment