Survey: 75% Of Mobile YouTube Users Say Mobile Is Their Primary Means Of Access

Google today released the results of a new survey of mobile YouTube users that indicate an overwhelming preference for accessing mobile video content via mobile devices.

In response to a growing number of people accessing their videos through m.youtube.com, Google issued a survey on the mobile site which received over 16,000 responses. Of which, 75% say that their mobile is the number one device they use to watch YouTube videos. Furthermore, the survey shows 70% of respondents use the mobile YouTube site at least once per day.

Other findings indicate that 58% of users spend 20+ minutes per visit and that 38% are happy to say that their Online use of YouTube is being replaced by YouTube Mobile. Of course, the results of the survey are obviously self-serving to Google, as the results were posted on its “Google Mobile Ads Blog.” The post goes on to say “however, these results may not be as surprising when you learn that, according to Nielsen, YouTube Mobile is the #1 video viewing mobile website in the US, with more than 7.1MM monthly unique users.”

The search giant took the opportunity to promote its “daily roadblock” ads as well. ”Advertisers can now own 100% share-of-voice on YouTube Mobile by purchasing a daily roadblock and owning all available ad impressions for 24 hours. Ads run on the Search, Browse and Home pages of the mobile website.”

Nokia to buy Photo-Sharing Social Networking site Twango

Reuters reports that Nokia, the world's top mobile phone maker, said on Tuesday it would buy U.S.-based photo-sharing social networking site Twango (http://www.twango.com/), but did not disclose the price.

Twango was founded in 2004 but U.S. traffic data from measurement firms Hitwise and Quantcast and global data from Alexa.com show it has found little audience so far compared to sites like YouTube, PhotoBucket or Flickr.

Nokia has increased its acquisitions under Chief Executive Olli-Pekka Kallasvuo, who took over in June 2006. He has said the firm is looking to acquire more companies to strengthen its multimedia and corporate offering.

"The Twango acquisition is a concrete step towards our Internet services vision of providing seamless access to information, entertainment, and social networks," Anssi Vanjoki, head of Nokia's multimedia unit said in a statement.

"We have the most complete suite of connected multimedia experiences including music, navigation, games, and - with the Twango acquisition - photos, videos, and a variety of document types," he said.

Analysts see Internet social networks as a key element in the future of the media business. News Corp.'s 2005 acquisition of MySpace has boosted the value of Rupert Murdoch's media conglomerate as a whole.

(Additional reporting by Eric Auchard in San Francisco and Sakari Suoninen in Helsinki)

iPhone Users Gain Access to YouTube

CUPERTINO, June 21: Users of Apple’s soon-to-be-launched iPhone will be able to access YouTube content directly on their handsets.

Set to be released June 29, the iPhone will feature YouTube content wirelessly streamed to the device, which features a 3.5-inch display. Over 10,000 videos will be available on June 29, and YouTube will be adding more each week until its full catalog of videos is available this fall.

In addition, Apple announced that YouTube is now live on Apple TV, which streams content directly from a computer’s iTunes library to a widescreen TV.

“iPhone delivers the best YouTube mobile experience by far,” said Steve Jobs, Apple’s CEO. “Now users can enjoy YouTube wherever they are—on their iPhone, on their Mac or on a widescreen TV in their living room with Apple TV.”