Yahoo has launched a new consumer-facing campaign that plays up its mobile search and Answers services, reports AdAge.
The push, which uses the copy point "Life is a little bit better with Yahoo," features online banner and skyscraper ads that interact or show complementary videos. There's also a microsite where people can mash-up the raw video used for the ads.
The site's focus on OneSearch and Answers points to two products about which Yahoo believes there is growth potential, both in terms of users and monetization. The pair also leads respective markets in user traffic.
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