24/09/2007

MySpace to Debut on Mobile Platform

Fox Interactive is debuting a free mobile-friendly version of MySpace, reports The Boston Globe.

The introduction of complimentary, all-carrier access to MySpace is made possible through advertising support. Paid access was available before, but only through a handful of carriers. Paid "premium" access will still be available and will include more functionality, such as cell phone image uploading.

With the ad-supported version of MySpace mobile, users can make text-based updates to their profile pages, such as updating blogs and leaving comments.

Banner ads and sponsorships will make up the first ad efforts on the mobile version. Ad-targeting based on cellphone data and user location will be introduced later on.

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