12/09/2007

What Steve Did in the UK


The Business published a very interesting article on the introduction of the iPhone in the UK

The article states; "Think of the possibilities, the Vodafone executives said. You’re walking down the high street and your iPhone – complete with tracking system to pin down your location and armed with a profile of your shopping preferences – alerts you to a special offer in the shop just ahead of you. It would be the ultimate in targeted advertising – or as critics would put it, the ultimate Big Brother intrusion."

The iPhone could debut in Britain as early as next month – on a Tuesday, the day favoured by Apple for its launches – with O2, owned by Spain’s Telefonica, likely to be the exclusive network provider (as AT&T is in America). It would sell for between £250 ($503, e370) and £399. An October launch would ensure the product is on sale in time for the crucial build-up to Christmas; some have suggested a November launch, which would be a blow to Apple.

Read the full article here

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