Sprint customers will be able access full episodes of news and entertainment programming from ABC Entertainment, ABC News and Disney Channel on their mobile phones, either on demand or via streaming channels, via a new deal announced today.
The Disney-ABC Television Group and Sprint deal will see the content being delivered on demand and via three mobile channels, streaming continuous scheduled programming throughout the day. The deal includes on-demand, full-length episodes of ABC’s Desperate Housewives, Grey's Anatomy, Lost and Ugly Betty, as well as a linear channel with content from Disney Channel.
Sprint is also the first carrier to provide ABC Mobile, a newly created linear mobile channel. ABC Mobile features a variety of full-length and short-form news and entertainment content, including full-length episodes of Desperate Housewives, Grey's Anatomy, Lost and Ugly Betty.
Video-on-demand shows will be available the day after their television premiere. In general, customers will be able to access the four most recently televised episodes of each series. Beginning this fall, selected entertainment and news on-demand content and linear programming will include advertising.
The content is available via Sprint TV on Sprint's Power Vision devices. All of the content will be included in the Sprint Power Vision TV Pack, which costs an additional $20 per month. Alternatively, content from Disney Channel only, including the on-demand programs and linear channel, will be available as part of the Power Vision Access Pack, which costs an additional $15 per month.
WorldScreen has more.
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