Mobile ad network Third Screen Media will provide ads to game publisher Hovr's free titles, reports ClickZ.
While Hovr will be hosting the ads, Third Screen will be responsible for selling and managing them. Hovr previously sold its own ads, which were inserted dynamically either before the game started or after it ended. The deal does not extend into Hovr's social networking offerings.
Hovr is the third game publisher to join Third Screen's network. The ad management and delivery company was recently acquired by AOL, and operations are being integrated into Advertising.com as the deal works its way toward approval.
No comments:
Post a Comment