Top-notch brands such as Estee Lauder, Tiffany & Co., FedEx, Macy’s and Nestle are finding that the iPad is changing the print advertising landscape, allowing for more engaging and interactive experiences.
These brands are all print advertisers in the 20th anniversary issue of Martha Stewart Living magazine, which has launched an iPad version to commemorate the occasion. The brands have all added interactive elements to the digital versions of their ads, proving just how effective the iPad is at providing engaging experiences.
“The iPad represents a real opportunity for advertisers," said Gael Towey, chief creative and editorial director at Martha Stewart Living Omnimedia, New York. "They want to reach a new audience too, and in a more immersive way.
"Now they can, by using the same tools that are available to editors to create an entirely new and exciting experience for consumers," she said.
Created with Adobe’s digital publishing technology, Martha Stewart Living’s edition for the iPad re-imagines for the digital age one of the world’s most recognized mass-market consumer lifestyle titles.
Featuring all original content, the application brings together the inspiring ideas, practical how-to information and beautiful photography that distinguish the Martha Stewart Living brand.
Innovative functionality includes scrolling recipes, slide shows, videos, audio, animation and panoramas.
1 comment:
I absolutely loved the Martha Stewart ipad magazine and think this new canvas for advertising is incredibly exciting. Brands choosing to advertise in this medium should make sure everything is up to par with the rest of their brand. These ads should be constructed with the medium in mind.
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