Google today released the results of a new survey of mobile YouTube users that indicate an overwhelming preference for accessing mobile video content via mobile devices.
In response to a growing number of people accessing their videos through m.youtube.com, Google issued a survey on the mobile site which received over 16,000 responses. Of which, 75% say that their mobile is the number one device they use to watch YouTube videos. Furthermore, the survey shows 70% of respondents use the mobile YouTube site at least once per day.
Other findings indicate that 58% of users spend 20+ minutes per visit and that 38% are happy to say that their Online use of YouTube is being replaced by YouTube Mobile. Of course, the results of the survey are obviously self-serving to Google, as the results were posted on its “Google Mobile Ads Blog.” The post goes on to say “however, these results may not be as surprising when you learn that, according to Nielsen, YouTube Mobile is the #1 video viewing mobile website in the US, with more than 7.1MM monthly unique users.”
The search giant took the opportunity to promote its “daily roadblock” ads as well. ”Advertisers can now own 100% share-of-voice on YouTube Mobile by purchasing a daily roadblock and owning all available ad impressions for 24 hours. Ads run on the Search, Browse and Home pages of the mobile website.”
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