The Audit Bureau of Circulations’ recent partnership with Spreed Inc. is yet another indication that audience metrics are helping publishers take mobile advertising to the next level.
The Audit Bureau of Circulations’ interactive unit, ABCi, is teaming with Toronto-based Spreed to provide independently audited mobile usage data generated from smart phones, ereaders and mobile browsers. The announcement follows ABCi’s recent review of Spreed’s mobile application platform, confirming it meets the necessary prerequisites as part of the ABCi audit process.
"As the mobile advertising market continues to grow in the U.S. and Canada, we are receiving more interest in verified mobile metrics from our members,” said Kammi Altig, manager of communications at ACBi, Arlington Heights, IL.
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