Media and Marketing Europe reports today that Discovery Networks UK has launched two of its most popular portfolio offerings, Discovery Turbo and Animal Planet, on mobile TV.
Vodafone and Orange customers will have access to exclusive made-for-mobile content, as well as optimized popular content, from the channels' flagship programs. Discovery Turbo will be packaged in 20 minute batches, available on-demand and updated every weekday. Animal Planet mobile content will be offered on-demand as a one hour weekly loop and will showcase snack-sized bites of programming including the award-winning Meerkat Manor and Crocodile Hunter Diaries.
“These new launches are part of a broader strategy to further integrate digital media services, building a stronger and more complementary relationship with our linear channels", commented Keith Underwood, VP commercial, Discovery Networks UK.
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