23/08/2007
Yahoo Acquires Mobile Ad Firm Actionality
Information Week reports today that Yahoo is buying Actionality, a German mobile advertising tech firm, for an undisclosed sum.
Actionality provides software technology that inserts ads in content for mobile devices.
The deal is "part of Yahoo's focus on becoming No. 1 in mobile advertising," says a Yahoo spokesperson.
Labels:
Actionality,
Microsoft Yahoo,
Mobile Devices,
mobile marketing
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment